Serve Relevant Ads in Mobile Apps

Serving relevant ads is ultimate goal for advertisers and publishers. However, today’s mobile adnetworks haven’t achieved much in ad relevancy. That may explain why the CTR (Click Through Rate) in mobile app is low.

To improve ad relevancy, it is intuitive to start with app content. For example, when a user scans a UPC code of Wii Video Game Console, a similar product advertisement like PlayStation Game Console or Just Dance DVD is presented. Or, for a shopping list app, the ads should be served based on the items in the list.

AdSmart network is a Content-Driven In-app Advertising technology platform. It matches ads based on the app content. Click here to find more about AdSmart.

SmartBars is a mobile app that consumes AdSmart ads. It demonstrates how relevant ads are served based on app content. Click here (iOS version only) to download it.

Content-Driven In-App Advertising

What is Content-Driven In-App Advertising in mobile advertising space? It is as simple as its name indicates. In-App Advertsing means ads inside a mobile app. Content-Driven means it is based on the mobile app’s content.

Here is an example. You scan a UPC code like Wii game console, it finds relevant ads like Just Dance DVD or PlayStation game console. Basically, it serves ads based on your app’s content and user actions.

Interesting? Click here to find more.