Target Ads to Content by Category

The current targeting ads by site category has shortcomings: too coarse to be useful.

For example, the SimilarWeb’s category for espn.com is Sports/Sports. It fails to distinguish a US Open tennis page from a Big Ten football page.

This is a serious issue because it is unable to target Hungry Howie’s ads to pages about Big Ten football, or target tennis racquet ads to pages about US Open tennis. Or even worse, it may display tennis racquet ads while people read the Big Ten football page, or display Hungry Howie’s ads while people read the US Open tennis page. Not a good investment of your advertising money!

Here is the solution. Instead of site category, you target ads based on page content category. For the above two pages, one page has a category as Sports/Football, the other page has a category as Sports/Tennis.

Here is how it works. As an advertiser, you target the Hungry Howie’s ad to Sports/Football and the tennis racquet ad to Sport/Tennis.

As a publisher (say, espn.com), you drop our ad tag to your pages. If there is a page about US Open tennis, our tag reads the page content, categorizes it as Sports/Tennis, matches ads with the category. It finds the tennis racquet ad and displays it. If there is another page about Big Ten football, our tag reads the page content, categorizes it as Sports/Football, matches ads with the category. It finds Hungry Howie’s ad and displays it.

Please see our demo page for the examples:
https://www.adrelevantis.com/demo-sports.html

You can find more examples at https://www.adrelevantis.com/demo.html

Add Relevant Ads to a Page

To put an 250×250 ad in a web page. Just drop the following code to the place you want the ad to be shown.

<div class="adr-ad250_250"><ins data-revive-zoneid="8" data-revive-promotion="1" data-revive-publisher="compariola" data-revive-promoter="PRODUCT" data-revive-id="8d00ec3e74b449269c484e2fbed6f23a"></ins>
<script type="text/javascript">
cdpbyadr = window.cdpbyadr || {};
if (cdpbyadr.loadOnce == undefined) {
	cdpbyadr.loadOnce = true;
	var head  = document.getElementsByTagName('head')[0];
	var script  = document.createElement('script');
	script.src = '//www.adrelevantis.com/js/adr_adx_x.js';
	head.appendChild(script);
}
</script>
</div>

That’s it. The relevant ads start to show.

Advertising vs User Experience

Advertising is a tradeoff of user experience. You can just have one over the other, not both.

Really? What if the ads are highly relevant to your content? What if the ads appear as a coherent part of your content? Here are a few examples that demonstrate what relevant ads can achieve.

For a popular knit and crochet blog:
Original blog with traditional ads: https://www.sewrella.com/difference-between-knitting-and-crochet/
With relevant ads: https://www.adrelevantis.com/demo/difference-between-knitting-and-crochet.html

For a food blog:
Original recipe with traditional ads: https://thelemonbowl.com/smoky-grilled-pork-chops/
With relevant ads: https://www.adrelevantis.com/demo/smoky-grilled-pork-chops.html

With relevant ads, your pages are destinations that deliver content that people are looking for and show advertising that they – not only won’t object to – but actually, appreciate.

Content-Driven Ads vs Traditional Ads

Content-Driven ads are smart. They understand your content and service promotions relevant to the content. Traditional ads are content oblivious.

Here is a side-by-side comparison: the first link is a typical blog page with traditional ads while the second link demonstrates the same content with smart (Content-Driven) ads.

https://www.dogster.com/dog-health-care/anaplasmosis-in-dogs
https://www.adrelevantis.com/demo/anaplasmosis-in-dogs.html

Here is one more comparison.

http://diydiva.net/2018/06/spring-on-the-farm-2018/
http//www.adrelevantis.com/demo/spring-on-the-farm-2018.html

Why Content-Driven Matters

Imagine you created a page talking about dog food bowl manners and wanted to monetize it. You dropped a commodity ad tag and it displays an ad that has nothing to do with dog food bowl manners. You hope someone will click the ad, and then collect some pennies from the ad provider. Good luck! Irrelevant ads at best are ignored, or at worst, annoying and driving your readers away from your page.

Here comes Content-Driven Advertising! Using our tag, relevant products are displayed. People who like your content are likely to buy products relevant to your content. You earn affiliate commissions instead of pay-per-click.

Content-Driven Promotion

Content-Driven Promotion (CDP) takes contextual advertising a step further. Content-Driven Promotion recommends promotions relevant to page content dynamically in realtime.

There are millions of products that virtually match any content. The matched promotions seamlessly blend into your content and look like additional materials to your post.

Here are a couple of examples to show how it looks like:

Importance of maintaining your furnace in Seattle.
Desmodium canadense (Showy Tick Trefoil) Bean family (Fabaceae).

The easiest way to get started is use our WordPress plugin (search “ADR Promotion Recommendations” in WordPress Plugin Directory). For non WordPress sites, just drop us a line at info@adrelevantis.com.