Look at the following screen.

This is a side-by-side comparison between Content-Relevant Native Product Ads and other ads. Yes, you are right. The ads on left-hand side are Content-Relevant Native Product Ads. The ads on the right-hand side are the other ads.

The Content-Relevant Native Product Ads are ideal to go within content as shown in the following screen. The right-hand side is the original page while the left-hand side is the page that uses Content-Relevant Native Product Ads.

Here is a live example that shows how the Content-Relevant Native ads are different.

The page with regular ads: How you can maintain your pet’s dental health.

The page with Content-Relevant native ads: How you can maintain your pet’s dental health.

Got the idea? Ready to try it with your content? Please go to the open source GitHub project at https://github.com/ghguo/adrhbexamples to find the code and more examples.

Feel free to drop us a line at info@adrelevantis.com or contact us at https://www.adrelevantis.com/ if you have any question or would like to know more about Content-Driven Advertising.

Header Bidding (HB) bids on every impression, and therefore, is measured by CPM. On the other hand,  affiliate markets (Amazon, eBay, Commission Junction, etc.) works by CPA that you earn commissions based on how many referrals you generate.

For an affiliate market works with Header Bidding, you need to convert CPA to eCPM and make your bids based on eCPM. As a marketer, you will need to experiment with publisher’s content to come up with an eCPM.

As you may already know, Content-Relevant Native Product Ads are directly from affiliate markets and it works with CPA. So, you will need to convert CPA to eCPM to join the bid process of the Header Bidding.

Among other things (site traffic, demographics and locations), Content-Relevant Native Product Ads have one more advantage – Content Relevant, which means ads displayed are matched with page content. Here are a few key features of Content-Relevant Native Product Ads.

• Content Relevant (better user experience without annoying irrelevant ads)
• Native (go between content paragraphs seamlessly)
• Works with Header Bidding (Prebid.js)

You can learn more about Content-Relevant Native Product Ads in the following blogs:

How Money is Earned from Native Product Ads | Improve Ad Relevancy (adrelevantis.xyz)

Content-Driven Advertising for Publishers | Improve Ad Relevancy (adrelevantis.xyz)

Content-Driven Native Header Bidding | Improve Ad Relevancy (adrelevantis.xyz)

Drop us a line at info@adrelevantis.com or contact us at https://www.adrelevantis.com/ if you have any question or would like to know more about Content-Driven Advertising.

Content-relevant Native Product Ads are directly from affiliate markets (Amazon, eBay, Commission Junction, etc.). You earn commissions based on how many referrals you generate. So, it is type of CPA marketing.

On the other hand, the Real-Time Bidding/Header Bidding (RTB/HB) often is measured by CPM or CPC. It is convenient to convert CPA to eCPM or eCPC.

The Publisher Report does these conversions and gives detailed effective Click Earning and effective Impression Earning.

In this report, the site generated $1.16 with 2 referrals, 341 impressions and 4 clicks in the selected period (the current month). Here are a few calculations in the report.

eCPC = 1.16 / 4 = 0.29
eCPM = 1.16 / 341 x 1000 = 3.40

The column eClickEarning is effective Click Earning. As an example, on 2022-03-07, there is 1 click, the eClickEarning is calculated as follows.

(Click in group bucket) x eCPC = 1 x 0.29 = 0.29

The column eImpressionEarning is effective Impression Earning. As an example, on 2022-03-07, there are 43 impressions, the eImpressionEarning is calculated as follows.

(Impression in group bucket) x eCPM / 1000 = 43 x 3.40 / 1000 = 0.15

Drop us a line at info@adrelevantis.com if you have any question or would like to know more about Content-Driven Advertising.

Your sites have started to display relevant native product ads with AdRelevantis. You would like to see their performance. Here comes the Publisher Reports.

There is a report for each of your sites. You can download the report as a CSV file for each site.

You can select a date range or specify a custom date range as follows.

You can specify how the data is grouped as follows.

Please feel free to contact us at info@adrelevantis.com if you have any question or would like to know more about Content-Driven Advertising.

To display ads relevant to page content, you need to drop the Adrelevantis ad tag to the page.

The Adrelevantis ad tag has integrated with a Content Analyzer service, the Adrelevantis Bidder Adapter, and the Google tag service. You include the tag code to a page and specify ad areas. The relevant ads are displayed.

The ad tag supports both banner ads and native product ads. Native product ads are ideal to mingle with page content since they not only look and feel like the content but also are relevant to the content.

With Content-Driven Advertising for Publishers, you focus on providing best content to your audience while we focus on providing relevant ads to monetize your content.

To learn how to add the Adrelevantis ad tag to a page, please go to https://github.com/ghguo/adrhbexamples to see the examples.

If you are a publisher or a SSP (Supply-Side Platform) and would like to have Content-Driven Advertising capability in your systems, drop us a line at info@adrelevantis.com.