Year: 2021

Content-Driven Advertising for Publishers

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To display ads relevant to page content, you need to drop the Adrelevantis ad tag to the page.

The Adrelevantis ad tag has integrated with a Content Analyzer service, the Adrelevantis Bidder Adapter, and the Google tag service. You include the tag code to a page and specify ad areas. The relevant ads are displayed.

The ad tag supports both banner ads and native product ads. Native product ads are ideal to mingle with page content since they not only look and feel like the content but also are relevant to the content.

With Content-Driven Advertising for Publishers, you focus on providing best content to your audience while we focus on providing relevant ads to monetize your content.

To learn how to add the Adrelevantis ad tag to a page, please go to https://github.com/ghguo/adrhbexamples to see the examples.

If you are a publisher or a SSP (Supply-Side Platform) and would like to have Content-Driven Advertising capability in your systems, drop us a line at info@adrelevantis.com.

Content-Driven Advertising for Open Source Revive Ad Server

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Content-Driven Advertising has been implemented in open source Revive Ad Server as Delivery Options. It is probably the first ad server that is capable of targeting ads based on content’s IAB Categories or content’s ranked keyword.

As you can see, the “Content – Category” and “Content – Keyword” are listed as delivery rules of Delivery Options for a banner.

The following screen shows that the banner is targeted to “travel” content, an IAB Category.

Now, the banner is ready for the targeted content. When a request with “travel” as its content category, the banner is selected and sent for display.

The source code for the Content-Driven Advertising of Revive Ad Server is packed as a php plugin. You can find the source code at https://github.com/ghguo/revivePlugins.

If your ad server is not Revive Ad Server and you would like it to have Content-Driven Advertising capability, drop us a line at info@adrelevantis.com.

Learn and Try Content-Driven Advertising

adsmartmobi Uncategorized

Content-Driven Advertising is intuitive. However, it is challenging to put all pieces together, particularly in today’s open exchange world.

So, we put up an environment for you to learn by trying. In the end, you can see ads relevant to the page content that you are reading.

In order for Content-Driven Advertising to work, advertisers should be able to target ads to content types while publishers need to pass content types as part of bid data. This environment is for both advertisers and publishers.

For advertisers, we provide an adserver based on open source Revive Adserver with AdRelevantis’ Content-Target plugin as a type of Delivery Options. As an advertiser, you can create campaigns and add ads to the campaigns. Then, you can target the ads to specific IAB Categories. You are assumed to have basic knowledge of Revive Adserver. Please go to https://www.adrelevantis.com/advertiser.html to get started.

For publishers, we provide a SSP service that has integrated with open source Prebid.js with AdRelevantis’ adrelevantisBidAdapter. This adapter passes IAB Categories and ranked keywords of page content as part of the bid data. Our ContentDrivenTag is also used to retrieve content’s IAB Categories and ranked keywords, wrap GoogleTagService, and render product ads natively. You are assumed to have basic knowledge of Prebid.js programming. Please go to https://www.adrelevantis.com/publisher.html to get started.

Please contact info@adrelevantis.com if you have any questions.