Content-Driven Ads vs Traditional Ads

Content-Driven ads are smart. They understand your content and service promotions relevant to the content. Traditional ads are content oblivious.

Here is a side-by-side comparison: the first link is a typical blog page with traditional ads while the second link demonstrates the same content with smart (Content-Driven) ads.

Here is one more comparison.

Why Content-Driven Matters

Imagine you created a page talking about dog food bowl manners and wanted to monetize it. You dropped a commodity ad tag and it displays an ad that has nothing to do with dog food bowl manners. You hope someone will click the ad, and then collect some pennies from the ad provider. Good luck! Irrelevant ads at best are ignored, or at worst, annoying and driving your readers away from your page.

Here comes Content-Driven Advertising! Using our tag, relevant products are displayed. People who like your content are likely to buy products relevant to your content. You earn affiliate commissions instead of pay-per-click.

Content-Driven Promotion

Content-Driven Promotion (CDP) takes contextual advertising a step further. Content-Driven Promotion recommends promotions relevant to page content dynamically in realtime.

There are millions of products that virtually match any content. The matched promotions seamlessly blend into your content and look like additional materials to your post.

Here are a couple of examples to show how it looks like:

Importance of maintaining your furnace in Seattle.
Desmodium canadense (Showy Tick Trefoil) Bean family (Fabaceae).

The easiest way to get started is use our WordPress plugin (search “ADR Promotion Recommendations” in WordPress Plugin Directory). For non WordPress sites, just drop us a line at