Content-Driven Ads vs Traditional Ads

Content-Driven ads are smart. They understand your content and service promotions relevant to the content. Traditional ads are content oblivious.

Here is a side-by-side comparison: the first link is a typical blog page with traditional ads while the second link demonstrates the same content with smart (Content-Driven) ads.

Here is one more comparison.

Why Content-Driven Matters

Imagine you created a page talking about dog food bowl manners and wanted to monetize it. You dropped a commodity ad tag and it displays an ad that has nothing to do with dog food bowl manners. You hope someone will click the ad, and then collect some pennies from the ad provider. Good luck! Irrelevant ads at best are ignored, or at worst, annoying and driving your readers away from your page.

Here comes Content-Driven Advertising! Using our tag, relevant products are displayed. People who like your content are likely to buy products relevant to your content. You earn affiliate commissions instead of pay-per-click.

Content-Driven Promotion

Content-Driven Promotion (CDP) takes contextual advertising a step further. Content-Driven Promotion recommends promotions relevant to page content dynamically in realtime.

There are millions of products that virtually match any content. The matched promotions seamlessly blend into your content and look like additional materials to your post.

Here are a couple of examples to show how it looks like:

Importance of maintaining your furnace in Seattle.
Desmodium canadense (Showy Tick Trefoil) Bean family (Fabaceae).

The easiest way to get started is use our WordPress plugin (search “ADR Promotion Recommendations” in WordPress Plugin Directory). For non WordPress sites, just drop us a line at

Achieve More Relevancy in Mobile App Advertising

Ads should be relevant to the content of mobile app. Content should be the driving force to serve ads. That is the basic idea of Content-Driven In-App Advertising (CDIAA).

Here is an example. You scan a UPC code of product like Wii game console, the UPC code is used to match ads of similar products like PlayStation game console or Just Dance DVD game.

Simple and intuitive, right? And there is more. Based on CDIAA, you can apply existing technologies like geo-location targeting, user profile targeting and cross device targeting to achieve more relevancy.

Content-Driven In-App Advertising is a patent-pending new technology. You can find more here.

Ad Relevancy is a Relative Term in Mobile Advertising

Relevancy in mobile advertising is a relative term. It has different meaning to different people. Some people think location targeted ads are relevant. Some other people think user profile targeted ads are relevant. Some other people think crossing device targeted ads are relevant.

Technologies are there to achieve all above. But as VP of Sundar Krishnamurthy said, the challenge is take action. Something that drives consumers to take action is still missing.

The short answer to this is timing. Yes, you know me from my profile. But I am not in shopping mode. Yes, I searched Bulova watch yesterday from my home computer. But now I am using my tablet to read Yahoo Headline news. Just stop shoveling that stupid watch ad to my screen!

It seems targeting or retargeting does everything right but at wrong time. So, what is the right time, then?

The right time is the moment a user uses his/her device. When I scan a UPC code of Wii game console, I wouldn’t mind to see PlayStation game console ad or Just Dance DVD ad. When I read Taylor Swift from Yahoo Headline news, I wouldn’t mind to see her latest album ad.

AdSmart – a Content-Driven In-app Advertising technology platform – serves ads at right time. It complements existing technologies to achieve most relevant advertising campaigns.

Serve Relevant Ads in Mobile Apps

Serving relevant ads is ultimate goal for advertisers and publishers. However, today’s mobile adnetworks haven’t achieved much in ad relevancy. That may explain why the CTR (Click Through Rate) in mobile app is low.

To improve ad relevancy, it is intuitive to start with app content. For example, when a user scans a UPC code of Wii Video Game Console, a similar product advertisement like PlayStation Game Console or Just Dance DVD is presented. Or, for a shopping list app, the ads should be served based on the items in the list.

AdSmart network is a Content-Driven In-app Advertising technology platform. It matches ads based on the app content. Click here to find more about AdSmart.

SmartBars is a mobile app that consumes AdSmart ads. It demonstrates how relevant ads are served based on app content. Click here (iOS version only) to download it.

Content-Driven In-App Advertising

What is Content-Driven In-App Advertising in mobile advertising space? It is as simple as its name indicates. In-App Advertsing means ads inside a mobile app. Content-Driven means it is based on the mobile app’s content.

Here is an example. You scan a UPC code like Wii game console, it finds relevant ads like Just Dance DVD or PlayStation game console. Basically, it serves ads based on your app’s content and user actions.

Interesting? Click here to find more.