Imagine you created a page talking about dog food bowl manners and wanted to monetize it. You dropped a commodity ad tag and it displays an ad that has nothing to do with dog food bowl manners. You hope someone will click the ad, and then collect some pennies from the ad provider. Good luck! Irrelevant ads at best are ignored, or at worst, annoying and driving your readers away from your page.
Here comes Content-Driven Advertising! Using our tag, relevant products are displayed. People who like your content are likely to buy products relevant to your content. You earn affiliate commissions instead of pay-per-click.