Content-Driven ads are smart. They understand your content and service promotions relevant to the content. Traditional ads are content oblivious.

Here is a side-by-side comparison: the first link is a typical blog page with traditional ads while the second link demonstrates the same content with smart (Content-Driven) ads.

https://www.dogster.com/dog-health-care/anaplasmosis-in-dogs
https://www.adrelevantis.com/demo/anaplasmosis-in-dogs.html

Here is one more comparison.

http://diydiva.net/2018/06/spring-on-the-farm-2018/
http//www.adrelevantis.com/demo/spring-on-the-farm-2018.html