The current targeting ads by site category has shortcomings: too coarse to be useful.
For example, the SimilarWeb’s category for espn.com is Sports/Sports. It fails to distinguish a US Open tennis page from a Big Ten football page.
This is a serious issue because it is unable to target Hungry Howie’s ads to pages about Big Ten football, or target tennis racquet ads to pages about US Open tennis. Or even worse, it may display tennis racquet ads while people read the Big Ten football page, or display Hungry Howie’s ads while people read the US Open tennis page. Not a good investment of your advertising money!
Here is the solution. Instead of site category, you target ads based on page content category. For the above two pages, one page has a category as Sports/Football, the other page has a category as Sports/Tennis.
Here is how it works. As an advertiser, you target the Hungry Howie’s ad to Sports/Football and the tennis racquet ad to Sport/Tennis.
As a publisher (say, espn.com), you drop our ad tag to your pages. If there is a page about US Open tennis, our tag reads the page content, categorizes it as Sports/Tennis, matches ads with the category. It finds the tennis racquet ad and displays it. If there is another page about Big Ten football, our tag reads the page content, categorizes it as Sports/Football, matches ads with the category. It finds Hungry Howie’s ad and displays it.
Please see our demo page for the examples:
You can find more examples at https://www.adrelevantis.com/demo.html