Content-Driven In-App Advertising

What is Content-Driven In-App Advertising in mobile advertising space? It is as simple as its name indicates. In-App Advertsing means ads inside a mobile app. Content-Driven means it is based on the mobile app’s content.

Here is an example. You scan a UPC code like Wii game console, it finds relevant ads like Just Dance DVD or PlayStation game console. Basically, it serves ads based on your app’s content and user actions.

Interesting? Click here to find more.

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