What is Content-Driven In-App Advertising in mobile advertising space? It is as simple as its name indicates. In-App Advertsing means ads inside a mobile app. Content-Driven means it is based on the mobile app’s content.

Here is an example. You scan a UPC code like Wii game console, it finds relevant ads like Just Dance DVD or PlayStation game console. Basically, it serves ads based on your app’s content and user actions.

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