Contextual advertising is coming back due to the end of third-party cookies. However, it may not go far if its inherent issues are not identified and solved.

In today’s contextual advertising, as a publisher, you do not have much to do since most of work is done by an ad network. The ad network targets ads to keywords and topics; the ad network analyzes your pages; the ad network places the ads in your pages, and you hope they have made a good match for you!

What if you want more control of advertising process for your pages? What if page content becomes the driving force, just like demographic and geolocation? That is what Content-Driven Advertising does. It puts content at forefront.

With AdRelevantis’ Content-Driven advertising solution, when a page starts loading, our AI tool extracts page content and returns ranked keywords and IAB Categories. The ranked keywords and IAB Categories are sent to match ads. The matched ads are returned and displayed. The entire process is automatic, and delivers better matches, all in real time when the page is viewed.

A few important points to be noted:

• Ranked keywords and IAB Categories are sent as first party data.
• IAB Categories are an industry standard and can work across DSPs.
• There is no need for third party page analysis.
• Relevant ads are displayed in the first page view request.
• It integrates with both Prebid and Google Ad Manager.

To see how the AdRelevantis Content-Driven Advertising solution works, please go to Content-Driven Native Ads with Google Ad Manager – Part 2.

Any questions? Drop us a line at info@adrelevantis.com.