Contextual advertising sounds great. However, its use is far from prolific. The reason is that in the current practice, the contextual advertising is confined in a specific ad network. For example, to do contextual advertising in Google Display Network, you define ads with targeted keywords or topics in the network, webpages need to be analyzed by the network prior to participating in contextual advertising and the network takes control of ad display.
Content-Driven Advertising, a new form of contextual advertising, doesn’t have the above limitations.
First, in Content-Driven Advertising, ads with targeted keywords or IAB Categories can be from any ad networks. Actually, any searchable sources like product offering repositories can be used to create ads.
Second, webpages don’t need to be analyzed by an ad network prior to participating in contextual advertising. Actually, a page participates in contextual advertising in the first view request. With viewership decays exponentially over days, you don’t want to wait to participate in contextual advertising until your pages are analyzed by an ad network. You want to display contextual relevant ads in the first view request and from day one.
Third, you as a publisher take control of the advertising process by providing keywords or IAB Categories of your page content. The ads are matched by the keywords or IAB Categories. The matched ads are displayed.
With inception of content-relevant native ads, Content-Driven Advertising is no longer a theory, it is a reality. With millions product offerings from affiliate marketplaces, it can display product ads that are relevant to almost any type of content. So, give a try now.
Any questions? Contact us at info@adrelevantis.com.
To understand what the Content-Driven Advertising is and how it works, please read the following posts:
Improve Ad Relevancy 